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Morningred Dot Com, The Transcendental Friend, and Immanent Audio, are projects of Garrett Kalleberg.
The name "Morningred" was suggested by Nietzsche's Morgenröte; Gedanken uber die moralischen Vorurteile (The Dawn; Thoughts on the Prejudices of Morality). Or perhaps it was Jakob Boehme's Aurora, Oder die Morgenrote im Aufgang (Aurora; or The Dawn).
Admittedly, the publisher may also have been thinking of the rhyme,
Red sky at night,
Red sky at morning,
Sailor, take warning.